Search Engine Optimization, Social Media Marketing, Pay Per Click

Search Engine Optimization

Search Engine Optimization (SEO) is process of optimizing webpage to enable the search engines to read them more effectively. By performing SEO on your site the search engine will index your webpage and place it high in the ranking.

Four Pillars Web Marketing INC is most experienced hand in field of SEO & Search Engine Marketing. Our expert and most experienced team research and analyze your expectation and target audience & create most relevant keywords and drive relevant visitors to your site via major search engines like Google, Yahoo, MSN & etc…

Social Media Marketing

Social Media Marketing

The new generation internet marketing is Social Media Marketing. It’s set of methods for generating publicity through social networking media & online community website. SMO is process of gaining website traffic and attention through social media website like Face book, Twitter and may others.

Social media marketing is an effort to create content, image or video that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet e.g. Website, Social networking portal, instant messages or news feeds, about and event, product, services, brand or company.

At Four Pillars Web Marketing Inc , Our expert team use both passive & active approach of social media marketing Strategies to engaging the social media. We create Blogs, communities, forums and many platforms where individuals share their reviews and recommendations of brands, products and services. We also create some communication channels to target specific audiences in social media influencers. We initiate some form of online dialog with the public to foster relations with customers.

Pay Per Click

Pay Per Click is also called as Cost Per Click. PPC is internet advertising model is used to drive direct traffic on the website in which advertiser charged to pay the publisher when advertisement has been clicked. In simple way we can say “Spent the amount to get ad clicked”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was.

Four Pillars Web Marketing Inc is professional Google adward certified company has expert knowledge of PPC techniques to manage your campaigns in effective and profitable manner. We have an excellent understanding of how your target customers behave online and what keywords they use to search for your products or services.